{"id":131,"date":"2025-03-25T16:56:46","date_gmt":"2025-03-25T16:56:46","guid":{"rendered":"https:\/\/mp33762.annenbergprhosting.com\/?p=131"},"modified":"2025-05-06T17:28:54","modified_gmt":"2025-05-06T17:28:54","slug":"midterm","status":"publish","type":"post","link":"https:\/\/mp33762.annenbergprhosting.com\/?p=131","title":{"rendered":"PR 524 Midterm"},"content":{"rendered":"\n

Challenge: Turn Vaseline into the symbol of modern life-hack culture, making it a bold, iconic brand for a new generation.<\/p>\n\n\n\n

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Deliverable 1: Billboard <\/p>\n\n\n\n

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Deliverable 2: Bus Shelter <\/p>\n\n\n\n

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Deliverable 3: Instagram posts with captions<\/p>\n\n\n\n

Blog: Vaseline\u2019s New Look: A Modern Take on a Classic Essential<\/h2>\n\n\n\n

For 155 years<\/strong>, Vaseline<\/a> has been a trusted skincare staple, passed down through generations. Since 1870<\/strong>, our petroleum jelly<\/a> has stood the test of time as its perfect for everything from soothing dry skin to viral beauty hacks. But while our formula remains as effective as ever, we knew it was time for a fresh new look that speaks to today\u2019s beauty trends.<\/p>\n\n\n\n

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From Your Mom\u2019s Medicine Cabinet to Your Skincare Shelf<\/h2>\n\n\n\n

Let\u2019s be real! Vaseline has long been known as the go-to remedy for dry skin, but its bulky, old-school jar didn\u2019t exactly scream trendy<\/em>. We wanted to change that. Our new packaging<\/strong> is designed with Gen Z<\/a> in mind, making Vaseline not just a practical product but also an aesthetic addition to your beauty collection. Now, it\u2019s something you\u2019ll want to show off on your vanity, next to your palettes and brushes.<\/p>\n\n\n\n

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What\u2019s New?<\/h2>\n\n\n\n

We\u2019re introducing a bold and innovative redesign<\/strong> of our iconic petroleum jelly packaging. Here\u2019s what you can expect:<\/p>\n\n\n\n

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\u2728 A More Portable Size<\/strong> \u2013 We made the packaging more compact so it fits effortlessly in your hand, purse, or pocket. Hydration<\/a> on the go has never been easier.<\/p>\n\n\n\n

\ud83c\udfa8 A Pastel Color Palette<\/strong> \u2013 Inspired by clean and calming aesthetics, our new design features soft pastel hues that reflect the soothing nature of our product.<\/p>\n\n\n\n

\ud83d\udce2 Trendy & Vibrant Advertisements<\/strong> \u2013 Our new campaign brings Vaseline into the modern beauty world, aligning with Gen Z\u2019s love for self-care<\/a> and skincare minimalism.<\/p>\n\n\n\n

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Why the Change?<\/h2>\n\n\n\n

Vaseline has always been a multi-use beauty essential<\/strong>, but we wanted to make sure it looks<\/em> like one too. Whether you use it as a lip balm, slugging moisturizer<\/a>, brow tamer, or highlighter, Vaseline now fits seamlessly into your curated beauty lineup.<\/p>\n\n\n\n

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This redesign isn\u2019t just about aesthetics\u2014it\u2019s about making Vaseline more accessible, stylish, and relevant for a new generation.<\/p>\n\n\n\n

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Where to Find It<\/h2>\n\n\n\n

Ready to experience the glow-up? Find our redesigned Vaseline petroleum jelly<\/a> in stores and online today!<\/p>\n\n\n\n

Legal Disclaimer:<\/strong> This project was created for educational purposes only and is not affiliated with or endorsed by the brand represented.<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Challenge: Turn Vaseline into the symbol of modern life-hack culture, making it a bold, iconic brand for a new generation. Deliverable 1: Billboard Deliverable 2: Bus Shelter Deliverable 3: Instagram posts with captions Blog: Vaseline\u2019s New Look: A Modern Take on a Classic Essential For 155 years, Vaseline has been a trusted skincare staple, passed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-131","post","type-post","status-publish","format-standard","hentry","category-midterm-project"],"_links":{"self":[{"href":"https:\/\/mp33762.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/posts\/131","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mp33762.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mp33762.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mp33762.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mp33762.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131"}],"version-history":[{"count":7,"href":"https:\/\/mp33762.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/posts\/131\/revisions"}],"predecessor-version":[{"id":205,"href":"https:\/\/mp33762.annenbergprhosting.com\/index.php?rest_route=\/wp\/v2\/posts\/131\/revisions\/205"}],"wp:attachment":[{"href":"https:\/\/mp33762.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mp33762.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mp33762.annenbergprhosting.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}