Challenge: Turn Vaseline into the symbol of modern life-hack culture, making it a bold, iconic brand for a new generation.
Deliverable 1: Billboard
Deliverable 2: Bus Shelter
Deliverable 3: Instagram posts with captions
Blog: Vaseline’s New Look: A Modern Take on a Classic Essential
For 155 years, Vaseline has been a trusted skincare staple, passed down through generations. Since 1870, our petroleum jelly has stood the test of time as its perfect for everything from soothing dry skin to viral beauty hacks. But while our formula remains as effective as ever, we knew it was time for a fresh new look that speaks to today’s beauty trends.
From Your Mom’s Medicine Cabinet to Your Skincare Shelf
Let’s be real! Vaseline has long been known as the go-to remedy for dry skin, but its bulky, old-school jar didn’t exactly scream trendy. We wanted to change that. Our new packaging is designed with Gen Z in mind, making Vaseline not just a practical product but also an aesthetic addition to your beauty collection. Now, it’s something you’ll want to show off on your vanity, next to your palettes and brushes.
What’s New?
We’re introducing a bold and innovative redesign of our iconic petroleum jelly packaging. Here’s what you can expect:
✨ A More Portable Size – We made the packaging more compact so it fits effortlessly in your hand, purse, or pocket. Hydration on the go has never been easier.
🎨 A Pastel Color Palette – Inspired by clean and calming aesthetics, our new design features soft pastel hues that reflect the soothing nature of our product.
📢 Trendy & Vibrant Advertisements – Our new campaign brings Vaseline into the modern beauty world, aligning with Gen Z’s love for self-care and skincare minimalism.
Why the Change?
Vaseline has always been a multi-use beauty essential, but we wanted to make sure it looks like one too. Whether you use it as a lip balm, slugging moisturizer, brow tamer, or highlighter, Vaseline now fits seamlessly into your curated beauty lineup.
This redesign isn’t just about aesthetics—it’s about making Vaseline more accessible, stylish, and relevant for a new generation.
Where to Find It
Ready to experience the glow-up? Find our redesigned Vaseline petroleum jelly in stores and online today!
Legal Disclaimer: This project was created for educational purposes only and is not affiliated with or endorsed by the brand represented.
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