(n.d.). 2022 PURPOSE PLAYBOOK; DICK’S Sporting Goods. https://s27.q4cdn.com/812551136/files/doc_downloads/2023/11/2022_DSG-PurposePlaybook_Final.pdf
2024 Annual Report. (n.d.). https://www.sec.gov/Archives/edgar/data/1089063/000108906325000052/dickssportinggoodsar2024.pdf
(n.d.). 2025 Notice of Annual Meeting of Stockholders and Proxy Statement ; DICK’S Sporting Goods. https://s27.q4cdn.com/812551136/files/doc_financials/2024/ar/2025_Proxy-Statement_vFF.pdf
Athletic Footwear Market Size, Share, Industry Forecast 2029. (n.d.). Www.fortunebusinessinsights.com. https://www.fortunebusinessinsights.com/athletic-footwear-market-104126
Barton, C., Nayak, M., Boger, S., Seara, J., & Geoffroy van Raemdonck. (2025, October 29). How Gen Z and Gen Alpha Are Rewiring the Fashion Industry. BCG Global. https://www.bcg.com/publications/2025/how-gen-z-gen-alpha-rewiring-fashion-industry
Dick’s Sporting Goods. (2022). Dick’s Sporting Goods – About Us. Investors.dicks.com; DICK’s Sporting Goods. https://investors.dicks.com/about-us/default.aspx
DICK’S Sporting Goods – Leadership. (n.d.). Investors.dicks.com. https://investors.dicks.com/leadership/default.aspx
Gen Z Online Shopping Behaviour & Trends: What Brands Need to Know | Mintel. (2025, July 15). Mintel. https://www.mintel.com/insights/retail/gen-z-online-shopping-behaviour-and-trends-what-brands-need-to-know
Inc, D. S. G. (n.d.). DICK’S Sporting Goods Takes Action To Create A Future Free Of Single-use Plastic Bags. Www.prnewswire.com. https://www.prnewswire.com/news-releases/dicks-sporting-goods-takes-action-to-create-a-future-free-of-single-use-plastic-bags-301139398.html
Jain, S. (2024, July 24). Gen Z vs. Millennials & More: How Demographic Insights Drive Success in the Footwear Industry. Simon-Kucher.com. https://www.simon-kucher.com/en/insights/consumer-demographic-data-footwear
King, K. (2026, March 8). A New Generation of Mall Rats Has Arrived. The Wall Street Journal. https://www.wsj.com/business/retail/gen-z-shopping-mall-visits-15716009
(n.d.). Our Impact Strategy; DICK’S Sporting Goods. https://www.dickssportinggoods.com/s/marketing/sustainability?srsltid=AfmBOoqYIPbChqAwl6D13_UifCbQxZhCOETxwY4MjvfHFfKzjW7JWHbl
PwC. (2025). Gen Z Spending Habits: The Paradox of Consumer Trends: PwC. https://www.pwc.com/us/en/industries/consumer-markets/library/gen-z-consumer-trends.html
Reagan, C. (2025, October 23). As many retailers shrink their footprints, Dick’s Sporting Goods goes big. CNBC. https://www.cnbc.com/2025/10/23/dicks-sporting-goods-house-of-sport-stores.html
University of Southern California. (2025, March 6). Research Guides: Business Demographics: Age Groups. USC Libraries. https://libguides.usc.edu/busdem/age
What Are bluesign® PRODUCT and bluesign® APPROVED Labels? (2026). Bluesign.com. https://www.bluesign.com/what-is-bluesign-approved
AI Usage
OpenAI. (2026). ChatGPT (GPT-5.3) https://chat.openai.com/
The following prompts were used to support research, organization, and idea development:
- “How should I organize my PESO campaign project and what should I tackle first?”
- “Can you help me find reliable sources for my Owned audience profiling report?”
- “Is this a reliable source: portersfiveforce.com?”
- “Can you provide credible sources about Gen Z social media usage?”
- “Can you give me the direct Pew Research link on Gen Z social media?”
- “Can you find official DICK’S Sporting Goods sustainability practices from company sources?”
- “Is there an updated Purpose Playbook or sustainability report for DICK’S Sporting Goods?”
- “Can you find updated or current press releases about DICK’S sustainability goals?”
- “Can you break down sustainability statistics for an infographic based on company ESG data?”
- “Can you compress sustainability statistics into a single line for an infographic?”
- “Can you provide sustainability statistics focused only on environmental (ESG) factors?”
- “Is there a numerical statistic for products made with recycled or responsibly sourced materials?”
- “Can you provide accurate information about bluesign® certification and how to reference it?”
- “Can you find company-sourced statistics about DICK’S Sporting Goods youth sports impact?”
- “Can you ensure all statistics come from official company or credible sources?”